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Friday, June 2, 2023

Lilly Singh ‘Superwoman’ to Take a Break from YouTube

YouTuber Lilly Singh aka ‘Superwoman’, she said she will be taking a break for a while from the digital space.

However, she has not yet conveyed for how long this break will be.

She has stated that she is suffering from “burnout” after eight years of creating videos.

Fans have been supportive of the Canadian star on Twitter, encouraging her to take time out to focus on her health.

“I am mentally, physically, emotionally and spiritually exhausted,” she said in a video posted on Monday night.

The comedian and actress said she was struggling with a burnout after posting nonstop videos since 2010.

Lilly said she is not “particularly proud” with some of the recent content and needs time to reflect the kinds of videos she wants to create.

“The thing about YouTube is, in all of its glory, it kind of is a machine and it makes creators believe that we have to pump out content consistently even at the cost of our health and our life and our mental happiness,” she said.

The YouTuber said she is not permanently leaving the platform and is not sure of how long she will be away.

“I’m not making any rules. This might be a one week break, this might be a one month break – I have no idea,” she said.

Superwoman to her fans has been producing and starring in videos on YouTube since 2010 and has over 14 million subscribers.

The 30-year-old comedian and actress began her YouTube channel in 2010.

Much of her content early on focused on her Indian heritage and her ethnic background but she soon expanded her subject matter, including filming daily behind-the-scenes vlogs.

By 2013, her character had built a solid fan base predominantly among South Asian teenage girls living in the US, Canada, UK and Australia.

In 2016, Ms Singh earned £5.7m ($7.4m) making her the third highest paid YouTuber in the world, according to Forbes magazine.

Her career has since grown beyond YouTube. She released a self-help book last year, made a movie, and has done philanthropic work.

We wish and hope to see Lilly back on the digital space soon!

Anuj Radia
Journalist and film enthusiast.

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