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Friday, December 8, 2023

Zareen Khan Walks the Ramp for Parfait India

Zareen Khan walks the ramp for ‘PARFAIT’ debuts in India with its Summer Spring Collection with a first of its kind Plus Size Fashion show in Mumbai.

Headquartered in Los Angles, United States the company serves women across 20 plus countries through online and offline stores Worldwide.

The global Size inclusive brand offers an expansive range of sizes including 30 to 44 band sizes, D to K cup sizes, and M-4XL bottoms

A first of its kind lingerie fashion show, saw modern Indian plus size women from different age groups including a 50-year-old woman, attired in select pieces from Parfait new collection, walking down the ramp flaunting their curves and celebrating body positivity.

The show was headlined and graced by renowned Bollywood actress Zareen Khan who joined other models on the ramp.

Talking about the new collection and designs Mr Akhil Srivastava, Managing Director. Parfait is hugely popular among press celebrities globally.

Parfait collections have been worn by top actresses performers around the world including Ashley Graham, Sofia Vergara, Sharon Stone, Nicki Minaj, to name a few.

Sharing her experience on walking down the ramp Zareen added:

“Lingerie is not one-size-fits-all, and neither are the women who wear it both on and off the runway.

It is great to see Parfait celebrating size inclusivity. Available in varied sizes and colours, Parfait lingerie is beautiful and very comfortable to wear”

On association with Parfait India for this one of a kind project, Niraj Jawanjal, Founder Ideator at IIFW said:

“We are extremely delighted to be associated with Parfait as their official launch partner in India.

We are happy that Parfait is coming to India with something very unique for which IIFW has been constantly working on for the last three years.

We are looking forward to a great association with Parfait in the near future also and work together to #BooTheTaboo in the society when it comes to talking about Lingerie and Intimate wear.”

Parfait’s mission of helping women in India find their perfect fit establishes an opportunity to serve India’s underserved plus-size market and supports Parfait’s vision of delighting customers around the world through its products and services.

Anuj Radia
Journalist and film enthusiast.

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