Bollywood actor Ranveer Singh has taken his affinity for music to another level.
He has teamed up with filmmaker/music evangelist Navzar Eranee to launch their passion project, an independent music record label called IncInk.
The label will look to unearth the future superstars of the music scene in India and present their raw talent to a global audience.
“We are first starting with launching some really raw, immensely talented, new rap and hip-hop artists who we believe will be the next superstars of the scene.
Rap and hip-hop are the biggest things happening in Indian music today.
This poetry is speaking of a revolution, it is speaking of how India is protesting against class structures, injustice, and social atrocities.
It is the voice of India, from the country’s streets that you just can’t ignore anymore.
Hindustani rap/hip-hop is telling our nation’s story and reality and we, at IncInk, want to bring out the real poets of our generation,” said Ranveer, who turns a global entrepreneur with his music venture.
IncInk will launch its first single and music video Zeher today! He added:
“The first three exceptional talents being launched are Kaam Bhaari (who has sung Zeher), SlowCheeta and Spitfire and I’m a huge fan of their music.
We intend to sign and promote more artists, who are exploring various genres, in the days to come and showcase their music to India and the world.”
Ranveer Singh says, “As an outsider in Bollywood, I have always wanted to do my bit to bring out and support the outstanding talent that we have in every street of our country.
So, when Navzar and I came up with the idea of IncInk, it appealed to my core, my heart.
IncInk is my passion, and I intend to use this platform to give as many artists, from across the country, a chance to dazzle India with their talent.”
Navzar said: “Art can comfort the disturbed and disturb the comfortable.
Music has always inspired me to think and act beyond my perceived limitations.
As an artiste bubbling with a point of view, I grew tired of safe conversations and diplomacy driven by economic interests. I want to connect with people.
These connections via truth and authentic expression, though not always agreeable, create a more inclusive conversation.
This insight drove Ranveer and me to push our own boundaries and form IncInk.
Anushka Manchanda a.k.a. Nuka & Shikhar Manchanda a.k.a. RAKHIS came on board as our Head of Music, because we all agreed on the absolute core of what we envision for IncInk.
Where artists can collaborate and express with real freedom.
In my view, the haves and the have nots must engage on common ground — through art and music.
This is where all collisions, disagreements and agreements must occur.
To cause this change we must stir the nest, with our thoughts, our deeds and our words.”