One of India’s most celebrated, heritage designers, Tarun Tahiliani, hostedan exclusive weekend in London at Pernia’s Pop Up Studio, 11 Grosvenor Street, Mayfair.
As a UK exclusive, the fashion impresario interacted with fashionistas and shoppers alike and presented his latest bridal collection, which remained in-store on Sunday 26th January.
Tarun Tahiliani founded his design studio in 1995. His distinctive signature has since evolved as a fusion of textile detail, refined luxury and meticulous tailoring.
The Tarun Tahiliani Design Studio creates couture, diffusion and prêt-a-porter that are Indian in their sensibility yet international in their appeal.
The rich heritage of the subcontinent is reinvented as contemporary high fashion through the genius of Indian craftsmanship and the finest textiles; along with Italian pattern cutting and construction and new technologies such as digital textile printing.
Tahiliani’s unique combination of historical opulence and contemporary chic also lend themselves to couture.
The leading brand name in luxury Indian fashion for a global platform Pernia’s Pop-UpShop, a property of Purple Style Labs (PSL), launched its first international store in November 2019 in the heart of London’s Mayfair district.
Tarun Tahiliani’s weekend at the store will mark its first Meet The Designer pop-up experience, connecting India’s most sought after designers in person with UK audiences.
Synonymous with the crème of Indian fashion accessible globally via its world-famous online platform, Pernia’s Pop-Up Shop has established several, coveted offline stores across India, with a discerning edit of both heritage and new-gen Indian designer collections now available in the heart of the Capital’s luxury fashion district.
Purple Style Labs, the parent company of Pernia’s Pop-Up Shop, is an Indian premium luxury fashion house with Omni-channel presence, founded in September 2015.
It aspires to take Indian designer brands global through the multi-designer online retail channel – Pernia’sPop-Up Shop and offline stores – Pernia’s Pop-Up Studio.
Since the acquisition of Pernia’sPop-Up Shop by PSL in February 2018, they have rapidly expanded their shelf space in the last 20 months, opening eight offline stores across Mumbai, New Delhi, Bangalore and Kolkata.
Now they are on track to be the biggest retailer of Indian designer brands across the globe.