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Sunday, December 10, 2023

Siddharth Roy Kapur Opens Up On Back-To-Back OTT Successes

Siddharth Roy Kapur’s Roy Kapur Films seems to have cracked the code for the content on OTT platforms. The production delivers two back-to-back hits in less than 2 months. Aranyak on Netflix and Rocket Boys on SonyLIV.

The two series of differing genres amass tremendous viewership and critical acclaim. It has brought bringing RKF to the forefront of creating compelling and commercially viable content across both cinema and OTT platforms. Producer Siddharth Roy Kapur has often remarked that the key is to first focus on developing compelling content. Only then to identify one’s audience and platform.

Although a new breed of players has emerged in the streaming and distribution game, content is still the secret sauce that leaves viewers sated. Roy Kapur Films’ first OTT venture Aranyak plated entertainment through a whodunit that’s impossible to stop bingeing.

Its unique storyline follows political ploys, personal agendas and the myth of a murderous entity as two mismatched hill station police officers navigate a web of suspects after a puzzling murder.

The series was binge-watched by many viewers in one go thanks to writer Charudutt Acharya, showrunner Rohan Sippy, director Vinay Waikul and the impeccable performances by Raveena Tandon, Parambrata Chattopadhyay and Ashutosh Rana.

Within 48 hours of launch, Aranyak was among the Top 10 shows on Netflix in 13 countries and the No. 1 Show on Netflix India, Bangladesh and Pakistan. It stood at no. 8 on the global top 10 on Netflix along with other blockbuster non-English shows such as Squid Game and Money Heist.

SonyLIV’s Rocket Boys will go down in history as India’s first series to depict the personal and professional journey of scientists who cultivated a scientific temper in India.

In addition to regular audiences for OTT entertainment, the series attracted viewers from the scientific community and celebrated academicians because scientific breakthroughs fuelling the imagination of Indian creators marked a novel trend.

Available in multiple languages, the series showcases the untold story of two of India’s greatest scientists Homi Bhabha and Vikram Sarabhai (essayed beautifully by Jim Sarbh and Ishwak Singh).

The series brings alive the faces many Indians know only from textbooks and postage stamps. Engagingly covers the achievements of these scientists in launching India’s atomic and space programmes, premised on well-researched content that treats the audience like adults and does not talk down to them.

Critics lauded its top drawer production values and the painstaking creation by Nikkhil Advani, masterful direction by Abhay Pannu and the incredible cast and crew that made every effort to transport us back in time to the very birth of our modern nation.

Kapur says: “It is an incredibly satisfying feeling to have viewers connect with the content that has been nurtured and honed for years by our team at Roy Kapur Films along with our production partners at Ramesh Sippy Entertainment and Emmay Entertainment.

The credit for the success of Aranyak and Rocket Boys goes to our talented team of writers, creators and performers who have spared no efforts, and to the teams at Netflix and SonyLIV who supported these projects so passionately. The sheer volume of content across OTT platforms is staggering, and for our shows to stand out and be appreciated amongst so many other wonderful creations is so fulfilling and encouraging.”

Watch our interview with Siddharth Roy Kapur here: 

Anuj Radia
Journalist and film enthusiast.

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